Do you ask questions so you can discover what technology solution you should recommend to your prospect? Most technology integrators or any sales professionals have some type of discovery process, where questions are asked, pain points are discovered, and information is collected in order to help guide a sale and advise customers to make a favorable decision for their situation. Technology sales ... Read More
by: Scott Morgan
As a technology solution sales professional, your expertise goes beyond the technology components of a solution recommendation and you understand it is generally not in a customer's best interest to own rapidly depreciating and constantly advancing technology like security, unified communications, video conferencing, data netoworking, IoT, etc. Read More
You would think it would be difficult to differentiate yourself by recommending payment options. They're a commodity. Everyone can provide a cash purchase price or a $1 buyout lease. This makes it easy for customers to shop. They shop for the lowest price, causing you to take yours lower and lower and having to shrink your profit margins. Read More
by: Scott Morgan
In the sales process, would you give the customer a list of different technology equipment to choose from? Probably not, as you identified their pain points and business needs and knew what solution would work best for them. So, why wouldn't you do the same for payment options? Taking monthly payment options from the TAMCO portal and putting it next to the cash price is a recipe for failure. Read More
by: Jason Lowery
In technology sales, locating and hunting down a lead is half the battle. But once you have a prospect on the line, locking them down with an awesome what to buy and how to buy total solution is often the hardest part. However, it helps to have a basic understanding of what the two main forms of procurement can offer your customer. It is actually a must-have when positioning the ultimate total ... Read More
We surveyed customers who financed their recent premise, hosted, or hybrid IT equipment with TAMCO Shield and here is what they said... Read More
