The good news was TAMCO had built significant expertise in channel sales over the last two decades; the bad news was our partner network was almost exclusively telephony integrators. We had to build new channel relationships to survive. TAMCO has been aggressively identifying and pursuing companies and their leadership teams within the AV, security, and other technology sectors ever since. It was and still is daunting but made easier with a comprehensive and sustained approach. One that utilizes data mining, inbound marketing strategies, targeted content marketing campaigns, social media, trade show nurturing, and traditional cold calling. Apparently, it is not dead yet!
Today TAMCO has reestablished its relevance and continues to enjoy the growth of its new channels and partnerships. Our payment programs help customers and integrators with a broad array of technology solutions that is expanding and now includes: security, AV, nurse call, E911, emergency management systems, network infrastructure, IoT, and more. We are fully committed to this new opportunity by leveraging the same principals learned over the past 25 years.
In addition, we are at a very interesting and exciting time as more and more customers are embracing the subscription consumption model across every type of technology solution. At the same time, the integrator community is aggressively looking for ways to protect their customers from the rapid movement of technology and seeking easier ways to build and sell meaningful services. TAMCO's model could not be a more perfect fit for all of these marketplace dynamics.
As part of our commitment and newfound identity, TAMCO made a legal name change that made their marketing team happy. Why? There was no need to re-brand. The acronym TAMCO that stood for Telecommunication Asset Management Company is now more appropriately named, Technology Assets Management Company.
To provide customers with a smart way to pay for technology & give integrators a better way to sell it.
