Although there are very sound arguments against it, some customers are very adamant about wanting to own their technology. It's what they've always known and will always want to do. Security, AV, voice, data, video, etc. even though these technologies depreciate faster than a new car and equipment advances by the day, and the market is pointing towards X as a Service, you can't convince them all. Read More
by: Scott Morgan
As a technology solution sales professional, your expertise goes beyond the technology components of a solution recommendation and you understand it is generally not in a customer's best interest to own rapidly depreciating and constantly advancing technology like security, unified communications, video conferencing, data netoworking, IoT, etc. Read More
by: Scott Morgan
In the sales process, would you give the customer a list of different technology equipment to choose from? Probably not, as you identified their pain points and business needs and knew what solution would work best for them. So, why wouldn't you do the same for payment options? Taking monthly payment options from the TAMCO portal and putting it next to the cash price is a recipe for failure. Read More
by: Jason Lowery
In technology sales, locating and hunting down a lead is half the battle. But once you have a prospect on the line, locking them down with an awesome what to buy and how to buy total solution is often the hardest part. However, it helps to have a basic understanding of what the two main forms of procurement can offer your customer. It is actually a must-have when positioning the ultimate total ... Read More
