Do you have an answer for all three? You better! As a VAR or MSP of technology solutions, your organization is obviously in the business of recommending a technology solution to meet a customer’s needs. And of course you will exalt the many reasons that yours is the best organization to provide that solution.
However, if you only help customers with those first two questions and you leave the third question to chance or simply offer a cash purchase, you are not maximizing your ability to win a sale.
The good news is that addressing the how to buy question can be easy. TAMCO helps partners do this all the time.
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