We know CPE sales is a competitive business, and often lowering the price seems like the obvious choice to make the sale. However, pricing may not be the roadblock issue it is so often made out to be.
Successful salespeople use the concept of selling value to win transactions every day and so can you. Whether you are selling phone systems or running shoes, most people are open to receiving more value and solving their problems versus only focusing on price.
Take a look at the infographic below to see five tips for selling value over price.
Expand on these tips in this guide, How To Overcome Price Objections & Sell Value.