by: Paul Metzheiser
How leasing ever became the after-thought and doormat of the sales process I’ll never know. If Rodney Dangerfield were still alive, and saw how leasing was misused in the sales process, he’d bellow his classic line of “no respect”. No Respect! I guarantee, anyone that wants to embrace the mindset that leasing is a product in the sales process, will see a higher closing ratio. Why is that? Read More
